ONLINE PRESENCE
Online presence is how your company and your games exist publicly. It's where players, partners, publishers and platforms find you, verify you and form an opinion about the project before they ever talk to you.
For a game developer, online presence isn't just marketing. Some pieces are concrete requirements: to publish on Apple or Google you need public Privacy Policy, Terms and Support links on a real domain; to look serious to a partner you need a business email on your own domain; to gather a community you need a place for people to gather.
You don't have to solve everything on day one, but it helps to know what matters most and in what order. Of all of it, the website is the priority, it unlocks email on your domain, the links required by stores and platform verifications.
What this section covers
| Piece | What it's for |
|---|---|
| Business logo | The visual identity of the company and the game. It appears on the website, social pages, stores and any official material. |
| Website | The backbone of your online presence: domain, hosting, business email, Privacy Policy, Terms and the verifications required by Apple / Google Play. |
| Discord | Where you build the community, get feedback, run support and test builds with players. |
| Social pages | Public presence on LinkedIn, YouTube, TikTok, Instagram and Facebook, for image, discovery and recruiting. |
Why it matters and what to solve first
The website comes first. Many things depend on it: an email on your own domain (business email), the Privacy Policy and Terms links required when publishing on stores, plus the Apple / Google Play verifications. Without a working domain and website, you can get stuck at exactly the submission step.
The practical order, for most small studios:
- Logo, even a simple one, so you have a coherent identity everywhere;
- Website + domain, reserve your name and have an official base;
- Business email on your domain, for accounts, partners and platforms;
- Privacy Policy, Terms and the store links, required for Apple and Google Play;
- Discord, for community and feedback;
- Social pages, at least to reserve your name and have an official presence.
It doesn't all have to be perfect, but it has to be coherent: the same name, the same logo and the same links everywhere. A project that looks unified inspires far more trust than a scattered one.
The details that show up here (domain, business email, social accounts, Discord link) are worth keeping handy in My company details, so you always have them ready when filling in forms or platform accounts.