Business logo
A company logo isn't mandatory on day one, but it quickly becomes useful: website, emails, documents, pitch decks, platform accounts, social media and communication with partners or publishers.
In short: use AI for exploration and visual directions, but for the final logo go with a design contest (e.g. 99designs) or a designer. Rough budget ~€300, enable hidden submissions, and ask for vector files, not just PNG.
Company logo ≠ game logo
The game logo represents the product. The company logo represents the company that makes, publishes or owns the product. For a studio, keep the company logo flexible, today you do mobile, in a few years maybe PC, console, publishing or tools. A logo too tied to a single game becomes limiting.
How to make it
| Option | Rough cost | Speed | Good when |
|---|---|---|---|
| AI | ~free | very fast | brainstorming, moodboard, clarifying your style (minimalist, tech, retro, pixel, premium, indie…) |
| Fiverr (freelancer) | ~€20-150 | fast | you want something cheap and quick from a freelancer; quality varies, check the portfolio and reviews |
| Design contest (99designs) | ~€300 | a few days | you want many directions from several designers and to pick from a large volume |
| Dedicated designer | variable | medium | you already have a clear direction and want someone to see it through |
In a contest, enable hidden submissions: designers don't see each other's entries, so they don't all copy the same idea and you get more diverse directions.
The brief (what to prepare)
What files to ask for at the end
Don't settle for a single PNG. Ask for:
| Type | Why |
|---|---|
| Vector (SVG, AI, EPS, vector PDF) | scales to any size without quality loss |
| Transparent PNG | quick use on web and documents |
| Light background + dark background variant | legibility on any theme |
| Square / icon + horizontal variant | platform avatar vs site header |
| Color codes + font (or alternative) | consistency across the brand |
Explicitly ask for the vector format. If you only get a PNG, you're stuck at a single size and can't cleanly edit the logo later.
Recommendation
Use AI to clarify your taste, then a contest or a designer for the final version. The logo doesn't need to be perfect at first, just good enough to build on: website, email, documents, platform accounts and presentations. Save the final variants somewhere safe and add the brand details to My Own Company Details.