LinkedIn is the best platform for the corporate side of the company. It's not necessarily where you'll build your player community, but it's useful for professional image, recruiting, partnerships and networking.
Think of LinkedIn as the company's "official face" for partners, publishers, investors and future hires, not for players. A page with a logo, description, website and a few updates looks far more serious than having no presence at all.
What it's useful for in a game studio
- the company's official page;
- announcements about launches and milestones;
- recruiting and job openings;
- partnerships and networking;
- event and conference attendance;
- funding, grants or awards;
- articles about the game's development;
- posts about the team and company culture.
Process and characteristics
LinkedIn revolves around a Company Page, separate from your personal profile. The page is managed by one or more admins and can post updates, jobs and articles.
- the tone is professional, clear and a bit more mature, don't treat it like TikTok;
- content gets better reach when it also comes from the team's personal profiles (employee engagement helps);
- job openings can be listed directly on the page;
- posts with a concrete result (launch, award, partnership) perform better than purely promotional ones.
What to post
- company announcements;
- important launches and updates;
- conference attendance;
- job openings;
- articles about the development process;
- results, without revealing sensitive data;
- posts about company culture;
- lessons learned from production, publishing or live ops.
Minimum setup
Don't leave the page empty after creating it. A Company Page with no logo, no description and no posts looks worse than having no page at all, it reads as an abandoned account.
See the rest of the platforms in Social pages.