Social pages
Social pages aren't mandatory on day one, but they're useful for the public presence of your company and your games. They help people see that the project exists, that it's active and that there's a real team behind it.
For a small company or an indie studio it's healthier to pick 1-2 platforms you can actually post on consistently, rather than creating accounts everywhere and abandoning them. An abandoned page helps less than not having one.
What each platform helps with most
Every platform plays a different role. The table below helps you decide where to invest your time:
| Platform | What it helps with most | Strengths | Weaknesses | Examples doing it well |
|---|---|---|---|---|
| corporate, recruiting, partnerships, professional image | B2B credibility, hiring, funding/press | almost useless for the player community | Supercell, Riot Games, Ubisoft (employer branding) | |
| YouTube | devlogs, trailers, gameplay, longer content | long content shelf life, depth, discoverability | high effort per video (filming + editing) | Larian Studios, Riot (dev diaries), indie devloggers (Code Monkey, Thomas Brush) |
| TikTok | short content, quick devlogs, viral moments | strong organic discovery, wishlists | needs consistency, doesn't fit every game | Devolver Digital, Landfall (short, funny clips), many indie devs |
| art, screenshots, reels, behind-the-scenes | visual identity, public portfolio | hard to grow organically without a steady format | studios with strong art (e.g. Supergiant, Hades) | |
| ads, local communities, official presence | Meta Ads, user acquisition, remarketing | weak organically for studio content | mobile / F2P studios (UA via Meta Ads) |
The examples are illustrative, the point isn't to copy a big studio, but to see what role each platform plays and which fits what you can actually produce consistently.
What should be consistent everywhere
Whatever the platform, use the same basic elements so the project looks coherent:
- the company or studio name;
- the logo (see business logo);
- the same short description;
- a link to your website;
- a link to Discord, if you have a community;
- a contact email;
- cover images adapted to each platform;
- the same visual direction.
If a publisher, partner, investor or potential hire searches for the company, they should quickly find the same information everywhere. A different name or logo from one platform to another makes the project look unserious.
What content is worth preparing
A small asset pack makes posting easier across every platform:
| Category | Assets |
|---|---|
| Brand | company logo, game logo, icon, cover image |
| Visual | 5-10 good screenshots, 2-3 GIFs/short clips, trailer |
| Text | short game description, short company description |
| Links | website, Discord, Steam / App Store / Google Play (when available) |
| Advanced | press kit, if the project is more mature |
Good times to post
Don't start by obsessively optimising posting times. Early on it matters more to post consistently and to test which format works.
As a practical rule:
- post when your audience is likely online;
- test mornings, midday and evenings;
- watch which posts get better engagement and adapt based on data, not assumptions;
- don't post only at launch, that's when the accounts are still "cold".
For a small studio, consistency beats perfection: better to post something real and useful 2-3 times a week than to wait a month for a perfect post.
Practical recommendation
Create the pages to reserve your name and have an official presence, but don't try to be everywhere at full intensity. For most small studios, I'd prioritise:
- Discord, for community and feedback;
- TikTok or YouTube, if you can make video content;
- LinkedIn, for the company, recruiting and partnerships;
- Instagram, if you have good visual assets;
- Facebook, mostly for ads and minimal presence.
Pick platforms based on what you can sustain. One platform used well brings more value than five abandoned accounts.