Youtube
YouTube is great for longer video content: devlogs, trailers, gameplay showcases, update videos, tutorials or presentations about the game.
For game dev, YouTube works very well if you have something to show visually. People want to see progress, systems, animations, fights, UI, before/after, funny bugs, feature reveals or explanations of design decisions.
Process and characteristics
YouTube is harder to feed than TikTok or Instagram, because a good video takes more time: filming, editing, thumbnail, title, description, upload.
In return, it has one big advantage:
YouTube content has a long shelf life. A good video can still be discovered months or years later, through search and recommendations, unlike a social post that "dies" within a few days.
A few characteristics to keep in mind:
- the thumbnail and title matter enormously for clicks;
- the first few seconds decide whether people stay (retention);
- YouTube Shorts can bring fast discoverability, similar to TikTok;
- the description and playlists help organisation and channel SEO.
What it's useful for
- trailer and gameplay trailer;
- devlogs and update videos;
- patch highlights;
- behind-the-scenes and making-of for systems;
- boss fights and feature breakdowns;
- community Q&A;
- materials for publishers or a press kit.
Practical recommendation
To start, don't build a complicated channel. It's enough to have:
If you notice the format catches on, you can invest more. The trailers and clips here can be reused on TikTok, Instagram or in your store pages (Steam / App Store / Google Play).
See the rest of the platforms in Social pages.